Photoimages serve as the basement for fixing materials and lights. Results in 3d strongly depend on the choice of references.
I “met” 3DS Max in 2005. It was my hobby that I devoted all my free time. There were not o many tutorials and courses as there are nowadays, so one had to learn by “test’n’try” and using a basic 3DS Max book.
The main advantage of our studio is the complex approach to big projects. It all starts by the project manager discussing with a client everything concerning deadlines, payments and technical details. Then art-director distributes the work between the 3d-modellers. When the models are done, we set camera views, material and lighting. We use 3ds Max + VRay and finish the post-production in Photoshop.
We start our work with collecting professional photo-images, that represent the required mood. They serve as the basement for fixing all the materials and lights. I believe that in our artistic business main results are strongly dependent on the right choice of references. As for the students I can advise them one thing: be curious. Try, experiment and you will succeed.
I am not sure if one can call it know-how, but we have a perfect view from our office windows – trees, bushes and grass. We just need to pay attention to the form, colors, reflection and transparency and try to re-create it digitally.
Future plans of our studio include working with architectural 3d-animation and creating interactive maps. I think, that 3d-industry for a long time will be growing in the direction of game design and VFX.