For an architect it's necessary to enter the 3D-field to clarify your ideas and finalize your designs to the client.
We focus more on artistic, than on technological aspect. When people say 'wow', no-one really cares which plugins you used.
My advice is the following: pay attention to everything around you, think outside the box and develop your personal style.
First everything seems difficult, but you overcome obstacles. In this fantastic but complex field, you always learn and face challenges.
The only way to make great work is to love what you do. And to spend time to improve yourself.
Show your projects to your friends and colleagues: professional feedback gives motivation to grow and helps to correct the mistakes.
Simply is the best: we consider the whole scene as the sum of small scenes on which we work separately.
The best advice is that you must study hard, and read a lot, and try to learn from the great masters of 3D. Everything valuable requires from you to sacrifice.
Lighting is paramount to all good photography and Arch Vis and can be the difference between an ok image and a great one. Now, for me composition and balance is something I really try and consider.
Now our industry is growing, people also are learning traditional skills of sketching, clay art, photography, they are developing their own concept, using new techniques of story telling
My workflow is simple: to do the render and then do a lot of post production in Photoshop for giving a little bit of art and beauty.
Maybe the biggest difficulty when I was starting was to achieve the correct lighting in terms of images and eliminating the flickering in frames sequences, in terms of animation.